Planning And Then Calendaring
Step 1: Decide What You Want To Share.
The digital agency I’m a part of relies on both planning and calendaring social media posts–or everything may fall apart quickly. For a quick read on why it’s important to schedule, I encourage you to READ THIS ARTICLE HERE: CLICK ME
We incorporate a two-step process for our client’s social media marketing and even our own personal online activities. The first is a planning board. Then we transition to the scheduling tool.
While even some in the group dread the double entry, “But Rick… We can just use Hootsuite to do both…” I hear the newer team members cry out, I reassure them there’s a reason why we don’t just use one tool.
We use Trello.com as the first step when developing our client’s content and postings. Trello uses a card system that’s sort of like working with digital Post-it notes. If you can imagine a white board with tons of yellow sticky notes on it, you can get an idea of how useful it would be to rearrange and plan out ideas. We begin with our pre-defined monthly theme, segment into the weeks, and assign our client’s board with a daily topic. Under each day we can assign a note for each of the platforms we’re working with. And if we need to move something around from one day to another, it’s really easy to click and drag.